Being social online does not mean that you are required to be on Facebook, Twitter, Pinterest, Google+, Instagram, LinkedIn, and YouTube. It means that you are to be active on the channels that best work for your business!
You should ideally have at least two to three social media profiles set-up that you regularly post and engage on. The key to being social is consistency, regular maintenance on your active social media sites. If you are not able to manage your social channels by posting frequently and having engaging conversations, then it is going to be hard to increase your following and your business.
Social Media is an amazing marketing tool when used correctly. It can help you gain those initial fans and followers that in return can increase the awareness of your business. By being active and remaining consistent on your platforms it builds trust between you and your audience, therefore making you a more reliable business!