Regardless of how eye catching images can be and how videos are incredibly engaging- content is still king! Purposeful and relevant information is essential to any website and social media platform! The key is to provide the correct amount of information, without overpowering the message- this can be tricky! In addition, did you know that different social media platforms all have varied text lengths that are acceptable when creating content?
For example, tweets should be smaller than posts on Facebook due to the readership of the platforms!