To be able to optimize and improve upon your posts to social media, you must first post! Your content may not always be perfect, but if you are not posting any content then that means that you have nothing to measure your perfection! Get your posts out there on your social media channels so you can determine what kind of posts are engaging with your followers. You can determine appropriate times, most engaging style of tone, and what images are capturing your followers attention best.
From this point you can improve your content schedule to target your followers based on what you have learned through measuring your level of perfection. So post, post again, post more and most importantly study your posts. It is not realistic to think that you know what your followers want to see, and know when they prefer to see it.
Don’t let anything deter you from posting content- you need to learn from your followers on your social media platforms!