1. Be Consistent: Remain consistent across your social media platforms to avoid confusion. This will help increase the level of engagement and increase your following.
2. Be Active: Keep to a schedule that is maintainable. If you are not active on your platforms you will not have the best search results for your platforms.
3. Be Hyper-Targeted: Go to where your customers are! Use relevant platforms for your business to maximize success! Don’t waste time reaching an audience that is not composed of your demographic.
4. Personalize Content: Don’t be a robot! Connect with your consumers and create a relationship!
5. Add Value: Give the consumers something to look forward to, something that will spark interest. Don’t continuously post what you offer, you will lose followers!